We named Apple our Best Bigco of 2008, mostly due to the success of the iPhone and accompanying App Store. By most statistics, Apple is in a fairly dominant position in the Mobile Web. At the beginning of the year we reported data from AdMob (a leading mobile advertising marketplace) showing that Apple has a 48% market share of smartphone traffic in the United States. That figure doesn't just come from the iPhone, but the iPod touch too.
By June 2009, Apple's share of smartphone traffic in the U.S. had surged to 64%. Perhaps more significantly though, Apple's share of worldwide smartphone traffic had increased to 47%. This is important, because internationally other smartphones were utilized much more than in the U.S. before the iPhone arrived.
However, Apple can't afford to rest on its laurals. Google's mobile OS Android has been making rapid progress. According to the latest Admob statistics available, for July '09, requests from the Android Operating System increased 53% month over month and Android now has 7% worldwide OS share. The iPhone OS dropped slightly to 45% worldwide and 60% in the U.S.
Read more: http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_mobile_web_augmented_reality.php
No hay comentarios:
Publicar un comentario