In recessionary times, having access to a new channel of highly targeted, interactive content that has the capacity to reside on the one device that no one leaves home without makes it easy to see why so many brands have rushed into the mobile apps space. But which ones have been the most successful? What are the opportunities? How can brands stand out amidst the din?
This report looks at how apps are changing mobile usage and consumer behaviour. It explores the business landscape - the proliferating apps marketplace and iPhone's competitors. Plus it is packed with case studies on some of the best branded apps developed to date and tips on how to create one that's relevant and successful.
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