Patricio Rojas Hubner

miércoles, 14 de septiembre de 2011

Some of the Google patents sold to HTC in its defense against Apple may not hold up in court thanks to some missing paperwork. That's according to Tyron Stading, founder and chief technology officer of Innography, a software company that pores through data related to intellectual property. His company's analysis found that Google may not have had the right to sell two of the nine patents. At issue were missing signatures from the original inventors of patents bought from Palm and Motorola. In both cases, inventors didn't assign the technology to the company, meaning they weren't in the position to sell the patents. Stading said that in past instances where this has happened, the court will throw out a case if the plaintiff doesn't prove proper ownership of the patents. "This could have been avoided had they done the proper due diligence," Stading said. "This causes a huge issue for strategic defense." Representatives for HTC and Google weren't immediately available for comment. Read more: http://news.cnet.com/8301-1035_3-20105729-94/some-of-htcs-google-patents-may-be-worthless/#ixzz1XsCPBZkr

miércoles, 31 de agosto de 2011

Google y Motorola, ¿de camino hacia otra plataforma cerrada?

Tras la compra de la división móvil de Motorola por parte de Google, puede ser interesante recordar la historia del sistema operativo Symbian. Aunque Symbian se asocia a los teléfonos Nokia, en realidad surgió de forma similar a como lo hizo Android tras la compra de Google: su desarrollo depende de un consorcio que agrupa a distintos fabricantes y marcas relacionadas con la tecnología móvil. Entre las marcas participantes en el desarrollo de Symbian estaban Nokia, Sony-Ericcson, Samsung, LG, Motorola y Sharp y otras. Las participaciones eran todas minoritarias y la idea era desarrollar un sistema operativo de código abierto. Con el tiempo los distintos movimientos de socios del grupo acabaron dejando Symbian en manos de Nokia, que se quedó con la propiedad y modificó la licencia de abierta a propietaria, licenciable.

martes, 30 de agosto de 2011

Finally: My Updated LinkedIn Profile

http://www.linkedin.com/in/patriciorojashubner

martes, 19 de enero de 2010

SOBRE el crecimiento de Internet como canal Publicitario

Internet recibirá casi un 80% de la inversión publicitaria que los anunciantes han recortado a otros medios. Un dato que confirma la tendencia a desviar parte del presupuesto de marketing a la red y que lo ha situado, en los dos últimos años, en el segundo mayor medio en inversión publicitaria después de TV y por delante de prensa de pago y radio.

Fuente: Yorokobu.es

Ver informe completo aqui

lunes, 11 de enero de 2010

Whats new from Google: Nexus One

Check this out @ www.google.com the commercial 4 the new google phone

Cheers!

miércoles, 16 de diciembre de 2009

ABOUT THIS BLOG

This blog is for the curious.

I want to create a bridge of knowledge; linking people and interests, creativity and know-how, experience and learning from different sectors, cultures and reaches of the globe.

This blog is about branding- but this isn't going to be a history lesson. The past trends in branding are just that, in the past. I want to talk (or rather blog) about the innovations in branding: What's new? What are the hottest trends? What's in? What's out? What's cool? And what's so last year?

Innovations and trends come and go and sometimes, in the blink of an eye, we can miss them. This blog offers an opportunity to keep our eyes wide open and catch those trends as they happen, in real time.

As we pay attention to these trends, this blog offers a platform to talk about R&D- to understand the trends not just on the surface, but discuss them in depth to figure out what works and what doesn't.

And just to keep you on your toes- I want to open a discussion about technology. This is one of my passions and it is a dynamic and surprising sector that will surely continue to awe us in the future.

Enjoy!

Check out:
My Profile Description
My Work, Projects Developed and Selected Clients in IMC and Bloom Consulting (LATAM/EU)
My Public Profile

Biography:

Mr. Rojas works as a Business Manager and Senior Consultant analyzing how trends and influences of buyers from Lisbon to Tokyo. He has participated in international projects for the Spanish Government, Syngenta Global, HNA Group, Habitat Group, Delta Cafes, Imaginarium and Securitas Systems, among others.

His interests in global markets stem from his education in international schools in Chile, United States, Peru and Uruguay). Graduated in Business Administration, specializing in Marketing Strategy in Santiago, Chile. He then accepted a position with IM Consulting Latin America, one of the most specialized companies in the area of Business Intelligence for the LATAM region. He worked as a Marketing Analyst and Project developer for clients such as Banco Estado de Chile, The Chilean Ministry of Economics, Coca Cola Co., Sabesp and Orica Chemicals.

Also Mr. Rojas has been present at several conferences as a consultant, collaborator and speaker, such as Brand Fair (Belgrade, Serbia), Country Branding (Instituto de Empresa and ESCP Europe, Madrid, Spain), CityMarketing (Elche, Spain) and Expomanagement (Madrid, Spain).

Wrote by Elizabeth Franczyk.

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