tag:blogger.com,1999:blog-27164043120138917342024-02-02T22:12:31.729+01:00Patricio Rojas HubnerPatricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.comBlogger53125tag:blogger.com,1999:blog-2716404312013891734.post-43133720881964735022012-02-29T22:56:00.001+01:002012-02-29T22:56:23.567+01:00<br />
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<a href="http://thenextweb.com/apple/2012/02/16/apple-unveils-mac-os-x-10-8-mountain-lion-as-ios-continues-its-push-to-the-desktop/" itemprop="url" style="color: white; text-decoration: none;">Apple unveils Mac OS X 10.8 ‘Mountain Lion’ as iOS continues its push to the desktop</a></h1>
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16TH FEBRUARY 2012 <span class="by" style="color: white; font-family: Georgia, serif; font-style: italic; letter-spacing: 0px; text-transform: none;">by</span> <a href="http://thenextweb.com/author/matt/" rel="author" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #ff4900; text-decoration: none;" title="Posts by Matt Brian">MATT BRIAN</a></div>
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Apple has today announced the successor to its popular Mac OS Lion operating system, unveiling Mountain Lion, the ninth major release of its desktop platform which will bring more of its iOS features to the desktop.</div>
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Gone are traditional messaging apps like iChat, in comes Messages, Notes, Reminders and even Game Center for Mac, mimicking the iOS features on your iPhone and iPad, also delivering Notification Center, Share Sheets, Twitter integration and AirPlay.</div>
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If you wanted iOS on the desktop, you’re about to get it.</div>
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Below is an overview of Mountain Lion. We have referenced the great article by Jim Dalrymple & Peter Cohen over at <a href="http://www.loopinsight.com/2012/02/16/first-look-os-x-mountain-lion/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">The Loop</a> to do so. Again, a big thanks to Jim once again for his assistance.</div>
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<a href="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.36.16.png" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; clear: left; color: #0982df; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img alt="Screen Shot 2012 02 16 at 14.36.16 520x293 Apple unveils Mac OS X 10.8 Mountain Lion as iOS continues its push to the desktop" class="aligncenter size-large wp-image-331334" height="293" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.36.16-520x293.png" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: block; margin-left: auto; margin-right: auto; max-width: 515px;" title="Screen Shot 2012 02 16 at 14.36.16 520x293 photo" width="520" /></a>iCloud</h3>
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Given the fact that iCloud now has 100 million users, Mountain Lion is built to maximise the service and has support built into its core.</div>
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By registering iCloud in Mountain Lion, the service will then set up a number of apps and services on your system, integrating tightly with Mail, Contacts, Messages, FaceTime and a whole number of other services. So, if you have a lot of information already set up, the service will make it all available for you.</div>
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Apple will push Documents in the Cloud with Mountain Lion, perhaps serving as a Google Docs and Microsoft Office 365 rival.</div>
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Given it’s just a beta build at the moment, new features are set to be introduced until its release in ‘late Summer’.</div>
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<a href="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.37.44.png" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; clear: left; color: #0982df; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img alt="Screen Shot 2012 02 16 at 14.37.44 520x289 Apple unveils Mac OS X 10.8 Mountain Lion as iOS continues its push to the desktop" class="aligncenter size-large wp-image-331337" height="289" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.37.44-520x289.png" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: block; margin-left: auto; margin-right: auto; max-width: 515px;" title="Screen Shot 2012 02 16 at 14.37.44 520x289 photo" width="520" /></a>GateKeeper</h3>
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Apple wants to protect its customers, so it has released GateKeeper to block malware and malicious downloads.</div>
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Social, Everywhere</h3>
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<a href="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.37.23.png" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; clear: left; color: #0982df; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img alt="Screen Shot 2012 02 16 at 14.37.23 520x298 Apple unveils Mac OS X 10.8 Mountain Lion as iOS continues its push to the desktop" class="aligncenter size-large wp-image-331338" height="298" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.37.23-520x298.png" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: block; margin-left: auto; margin-right: auto; max-width: 515px;" title="Screen Shot 2012 02 16 at 14.37.23 520x298 photo" width="520" /></a>Apple will allow data and information to be sent from anywhere on the computer with its new Share Sheets feature.</div>
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Share Sheets are available wherever you look in Mountain Lion and provides the ability to share files and media with Twitter, Flickr, Vimeo, AirDrop, Messages and Mail services. The button is built into apps – Safari, for example, allows you to share via Twitter, Messages and Mail.</div>
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<a href="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.36.57.png" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; clear: left; color: #0982df; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img alt="Screen Shot 2012 02 16 at 14.36.57 520x254 Apple unveils Mac OS X 10.8 Mountain Lion as iOS continues its push to the desktop" class="aligncenter size-large wp-image-331341" height="254" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.36.57-520x254.png" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: block; margin-left: auto; margin-right: auto; max-width: 515px;" title="Screen Shot 2012 02 16 at 14.36.57 520x254 photo" width="520" /></a>Messages</h3>
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Apple has decided that its instant messaging application iChat needed an overhaul, this has resulted in iMessage for Mac. With Messages, a user simply needs to dial in their Apple ID or phone number and they can start messaging iOS devices and Mountain Lion users from their desktop.</div>
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The app still supports AIM, Yahoo, Google Talk, and Jabber, so it’s iChat but with a little bit of iMessage built in.</div>
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<a href="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.37.11.png" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; clear: left; color: #0982df; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img alt="Screen Shot 2012 02 16 at 14.37.11 520x297 Apple unveils Mac OS X 10.8 Mountain Lion as iOS continues its push to the desktop" class="aligncenter size-large wp-image-331345" height="297" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.37.11-520x297.png" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: block; margin-left: auto; margin-right: auto; max-width: 515px;" title="Screen Shot 2012 02 16 at 14.37.11 520x297 photo" width="520" /></a><span class="Apple-style-span" style="color: #ff4900; font-size: 18px; line-height: 19px;">Notes, Reminders and other iOS apps</span></div>
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Apple brings Reminders and Notes to the desktop too, syncing your to-do list between your mobile devices and computers for easy on-the-go access.</div>
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Notes supports photos, attachments, bullets and links and all you have to do is drag a link into a note whenever you want to save something on your desktop.</div>
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<span class="Apple-style-span" style="color: #ff4900; font-size: 18px; line-height: 19px;">Notification Center</span></div>
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If you were a big Notification Center user on your iPhone, iPad or iPod touch, you will be pleased to see it has been ported to Mountain Lion, allowing you to see messages and other notifications at-a-glance.</div>
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You might have loved Growl but Apple is set to do away with the neat little app with Notification Center. It will sit in the top right of your computer screen, by the Spotlight search icon on your menu bar.</div>
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Using a two-finger slide-down gesture on the right hand side of the screen will access the Notification Center, showing everything that has occurred since it was last accessed. </div>
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<a href="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.37.33.png" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; clear: left; color: #0982df; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img alt="Screen Shot 2012 02 16 at 14.37.33 520x263 Apple unveils Mac OS X 10.8 Mountain Lion as iOS continues its push to the desktop" class="aligncenter size-large wp-image-331347" height="263" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/Screen-Shot-2012-02-16-at-14.37.33-520x263.png" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: block; margin-left: auto; margin-right: auto; max-width: 515px;" title="Screen Shot 2012 02 16 at 14.37.33 520x263 photo" width="520" /></a>Game Center</h3>
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By bringing Game Center to the Mac, Apple is going to push ahead with desktop app gaming and help connect users between devices.</div>
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The app allows users to find friends, discover new games that their friends play, recommend games, access a leaderboard and see the achievements they have earned.</div>
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Perhaps borrowing a page from Microsoft’s playbook, Apple has introduced a feature that allows users to play Game Center on any device, so Mac users will be able to play iPhone, iPad or iPod users.</div>
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<em style="font-style: italic; font-weight: normal;">Read: <a href="http://thenextweb.com/apple/2012/02/20/mountain-lion-isnt-about-ios-ification-its-about-unification/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">Mountain Lion isn’t about ‘iOS-ification’, it’s about unification</a></em></div>
</div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-23103423608349529692012-02-29T22:46:00.004+01:002012-02-29T22:46:37.487+01:00<br />
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace; font-size: x-large;">10 Little Known Social Media Tools </span></h1>
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<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace; font-size: x-large;">You Should Be Using: </span></h1>
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background-clip: initial !important; background-color: initial !important; background-image: url(http://static02.linkedin.com/scds/common/u/img/sprite/sprite_connect_v13.png) !important; background-origin: initial !important; background-position: 0px -276px !important; background-repeat: no-repeat no-repeat !important; border-bottom-width: 0px !important; border-color: initial !important; border-left-width: 0px !important; border-right-width: 0px !important; border-style: initial !important; border-top-width: 0px !important; cursor: pointer !important; display: block !important; float: right !important; height: 20px !important; left: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important; outline-color: initial; outline-style: none; outline-width: initial; overflow-x: hidden !important; overflow-y: hidden !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: absolute !important; text-indent: -9999em !important; top: 0px !important; width: 20px !important;">in</span><span id="li_ui_li_gen_1330551832378_0-title" style="background-color: rgb(236, 236, 236) !important; background-image: -webkit-linear-gradient(top, rgb(254, 254, 254) 0%, rgb(236, 236, 236) 100%) !important; border-bottom-color: rgb(185, 185, 185) !important; border-bottom-left-radius: 0px 0px !important; border-bottom-right-radius: 2px 2px !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; border-left-color: initial !important; border-left-style: initial !important; border-left-width: 0px !important; border-right-color: rgb(191, 191, 191) !important; border-right-style: solid !important; border-right-width: 1px !important; border-top-color: rgb(226, 226, 226) !important; border-top-left-radius: 0px 0px !important; border-top-right-radius: 2px 2px !important; border-top-style: solid !important; border-top-width: 1px !important; color: rgb(51, 51, 51) !important; cursor: pointer !important; display: block !important; float: left !important; height: 18px !important; line-height: 20px !important; margin-bottom: 0px; margin-left: 1px !important; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; overflow-x: hidden !important; overflow-y: hidden !important; padding-bottom: 0px !important; padding-left: 23px !important; padding-right: 4px !important; padding-top: 0px !important; text-align: center !important; text-shadow: rgb(255, 255, 255) -1px 1px 0px !important; vertical-align: top !important; white-space: nowrap !important;"><span id="li_ui_li_gen_1330551832378_0-mark" style="display: inline-block !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; overflow-x: hidden !important; overflow-y: hidden !important; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 0px !important;"></span><span id="li_ui_li_gen_1330551832378_0-title-text" style="background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; color: rgb(51, 51, 51) !important; display: inline-block !important; float: none !important; font-family: Arial, sans-serif !important; font-size: 11px !important; font-style: normal !important; font-weight: bold !important; height: 18px !important; line-height: 20px !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline !important;">Share</span></span></a></span></span><span style="display: inline-block !important; font-size: 1px !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; text-indent: 0px !important; vertical-align: baseline !important;"><span class="IN-right" id="li_ui_li_gen_1330551832426_1-container" style="cursor: pointer !important; display: inline-block !important; float: left !important; height: 18px !important; line-height: 1px !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; overflow-x: visible !important; overflow-y: visible !important; padding-bottom: 0px; padding-left: 2px !important; padding-right: 0px; padding-top: 0px; position: relative !important;"><span class="IN-right" id="li_ui_li_gen_1330551832426_1" style="background-attachment: initial !important; background-clip: initial !important; background-color: initial !important; background-image: url(http://static02.linkedin.com/scds/common/u/img/sprite/sprite_connect_v13.png) !important; background-origin: initial !important; background-position-x: 100%; background-position-y: -100px !important; background-repeat: no-repeat no-repeat !important; display: block !important; float: left !important; height: 18px !important; margin-bottom: 0px; margin-left: 0px; margin-right: 4px !important; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 4px !important; padding-top: 0px;"><span class="IN-right" id="li_ui_li_gen_1330551832426_1-inner" style="background-attachment: initial !important; background-clip: initial !important; background-color: initial !important; background-image: url(http://static02.linkedin.com/scds/common/u/img/sprite/sprite_connect_v13.png) !important; background-origin: initial !important; background-position: 0px -60px !important; background-repeat: no-repeat no-repeat !important; display: block !important; float: left !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 8px !important; padding-right: 0px; padding-top: 0px; text-align: center !important;"><span class="IN-right" id="li_ui_li_gen_1330551832426_1-content" style="color: rgb(4, 85, 139) !important; display: inline !important; font-family: Arial, sans-serif !important; font-size: 11px !important; font-weight: bold !important; line-height: 18px !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 0px !important;">3,009</span></span></span></span></span></span></div>
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<em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Editor's note:</strong> A version of this article <a href="http://blog.kissmetrics.com/17-social-media-tools/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">previously appeared</a> at KISSmetrics.com.</em></div>
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<a href="http://www.entrepreneur.com/socialmedia/index.html" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">Social media</a> is everywhere. It's in our homes, places of worship, schools and, of course, our<a class="kLink" href="http://www.entrepreneur.com/article/222837#" id="KonaLink0" style="background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: green !important; cursor: pointer; display: inline !important; font-family: inherit !important; font-size: inherit !important; font-variant: normal; font-weight: inherit !important; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px;"><span style="color: green !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; position: static;"><span class="kLink" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: green !important; display: inline !important; float: none !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; width: auto !important;">businesses</span></span></a>. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up.</div>
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And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do?</div>
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To help you cut through the clutter, here are the 10 must-use social media <a href="http://www.entrepreneur.com/tools/index.html" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">tools</a> that can not only help you make sense of your social media efforts but make them more effective.</div>
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<a href="http://editflow.org/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="EditFlow" src="http://www.entrepreneur.com/dbimages/article/editflow.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">1. EditFlow</strong><br /><a href="http://editflow.org/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">EditFlow</a> is a <a class="kLink" href="http://www.entrepreneur.com/article/222837#" id="KonaLink1" style="background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: green !important; cursor: pointer; display: inline !important; font-family: inherit !important; font-size: inherit !important; font-variant: normal; font-weight: inherit !important; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px;"><span style="color: green !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; position: static;"><span class="kLink" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: green; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: green !important; display: inline !important; float: none !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; width: auto !important;">plugin</span></span></a> from open source content management system WordPress that allows you to manage your editorial team seamlessly.</div>
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With it, you can get a snapshot of your month-to-month content with the <a href="http://editflow.org/features/calendar/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">calendar feature</a>. It also offers improved<a href="http://editflow.org/features/custom-statuses/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">content status</a> beyond WordPress' default draft and pending review. And <a href="http://editflow.org/features/user-groups/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">user groups</a> can help you keep your team of writers organized by department or function.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why: </strong>Any business owner who manages a multi-author website should give EditFlow a look. This tool can keep all of the things that are important to a multi-author blog in one spot so management is easy, clean and documented.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://tweetreach.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="TweetReach" src="http://www.entrepreneur.com/dbimages/article/tweetreach.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a>2. TweetReach</strong><br />This tool allows you to see how far your tweets travel. For example, with <a href="http://tweetreach.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">TweetReach</a> I can search <a href="http://www.quicksprout.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">my blog</a> and come up with these results. It breaks down how many people your messages reach and how many tweets it took to reach them. For instance, TweetReach can tell you how many times your tweets have been shared by retweets, replies and other standard tweets.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why:</strong> From a social media <a class="kLink" href="http://www.entrepreneur.com/article/222837#" id="KonaLink2" style="background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: green !important; cursor: pointer; display: inline !important; font-family: inherit !important; font-size: inherit !important; font-variant: normal; font-weight: inherit !important; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px;"><span style="color: green !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; position: static;"><span class="kLink" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: green !important; display: inline !important; float: none !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; width: auto !important;">manager</span></span></a> to a small-business owner, basically anybody who is interested in finding out how effective his or her tweets are based upon the number of people they touch should consider using TweetReach. It can also useful from a metric standpoint in terms of justifying the results of your social media campaigns with senior management or partners.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://argylesocial.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="ArgyleSocial" src="http://www.entrepreneur.com/dbimages/article/argylesocial.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a>3. ArgyleSocial</strong><br />This Durham, N.C.-based startup is a social media platform that aims to help marketers connect the business dots with the social media dots. <a href="http://argylesocial.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">ArgyleSocial</a> offers a single dashboard to monitor Facebook and Twitter that allows you to delegate tasks to your team. It also offers easy reporting on the ROI of your social media efforts.</div>
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If you'd like to be an affiliate, you can use ArgyleSocial's white label brand and resell the social media platform to your clients. All of your accounts can be wrapped up into one bill and sent to you to distribute or absorb as an included service.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why:</strong> From the social media manager to the one-person business that needs to prove to management, clients or themselves that their social media campaign is paying off.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://hootsuite.com/ipad" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="HootSuite for iPad" src="http://www.entrepreneur.com/dbimages/article/hootsuite_1.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a>4. HootSuite for iPad</strong><br />HootSuite users should be happy with this iPad application. It includes a stationary column in the sidebar that keeps track of all streams being tracked.</div>
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Among the other things HootSuite says you can do with this <a href="http://hootsuite.com/ipad" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">iPad app</a> include checking in using a Foursquare<a class="kLink" href="http://www.entrepreneur.com/article/222837#" id="KonaLink3" style="background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: green !important; cursor: pointer; display: inline !important; font-family: inherit !important; font-size: inherit !important; font-variant: normal; font-weight: inherit !important; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px;"><span style="color: green !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; position: static;"><span class="kLink" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: green !important; display: inline !important; float: none !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; width: auto !important;">account</span></span></a>, scheduling messages to send at a later time, examine click-through statistics, add geo-location coordinates to messages and shorten URLs with a built-in Ow.ly tool.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why:</strong> HootSuite for iPad is for heavy iPad users who want to manage their social media content and engagement.</div>
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<a href="http://tweetlevel.edelman.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="TweetLevel" src="http://www.entrepreneur.com/dbimages/article/tweet-level.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">5. TweetLevel</strong><br />You might be thinking you don't need another Tweet metric tool, but <a href="http://tweetlevel.edelman.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">TweetLevel</a>, allows you to specifically search for hashtags, which can lead you to insights on who to follow based upon conversation versus person.</div>
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Once you've found someone you'd like to follow, you can use TweetLevel to help measure his or her social influence. You can also evaluate the buzz around a certain topic to determine if it's a trend worth paying attention to. Then take a peek at related phrases around your topic to gauge the true scope of the trending idea.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why: </strong>Public relations managers and social media marketing professionals who want to analyze a campaign should give TweetLevel a try. This tool can help you identify the Twitter conversation, where it's going wrong and how to correct that mistake.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://refollow.com/refollow/index.html" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="ReFollow" src="http://www.entrepreneur.com/dbimages/article/refollow.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a>6. ReFollow</strong><br />When it comes to Twitter, numbers might not be as important as the people you follow and who follows you.<a href="http://refollow.com/refollow/index.html" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">ReFollow</a> is an application that allows you to lock in those followers that you've connected with and make sure they continue to follow you.</div>
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Other features include filtering a search on Twitter to uncover insights, such as what you have in common with certain followers. This can lead you to connecting with someone who maybe you're Twitter conversation has been close to zero, but with a simple direct message to that person you can make a connection and build a business relationship.</div>
<div style="margin-bottom: 13px; margin-left: 0px; margin-right: 0px; margin-top: 13px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why: </strong>This can be the perfect tool for the person who wants to grow a list of highly-qualified, like-minded people. Consider using ReFollow if your concern is quality over quantity, which it should be.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="https://twitter.com/#!/search-home" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="TwitterSearch" src="http://www.entrepreneur.com/dbimages/article/twitter.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a>7. TwitterSearch</strong><br />You've probably heard of <a href="https://twitter.com/#!/search-home" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">TwitterSearch</a> but, more than likely, you aren't using it correctly.</div>
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New media expert Thomas Baekdal offers a number of little-known <a href="http://www.twitip.com/7-%E2%80%98secret%E2%80%99-ways-to-use-twitter-search/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">tips for using TwitterSearch</a>. For instance, to see what people are saying about your competitors, search with to:competitor or from:competitor. Replace "Competitor" with that company's Twitter handle.</div>
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To uncover top trending topics search that topic plus –rt filter:links. For example, "<a class="kLink" href="http://www.entrepreneur.com/article/222837#" id="KonaLink4" style="background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: green !important; cursor: pointer; display: inline !important; font-family: inherit !important; font-size: inherit !important; font-variant: normal; font-weight: inherit !important; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px;"><span style="color: green !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; position: static;"><span class="kLink" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: green !important; display: inline !important; float: none !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; width: auto !important;">digital</span></span></a>marketing-rt filter:links". That code will remove all of the retweets from the search.</div>
<div style="margin-bottom: 13px; margin-left: 0px; margin-right: 0px; margin-top: 13px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why:</strong> Anyone who wants to use and search Twitter more effectively should brush up on his or her TwitterSearch skills. And knowing what's trending on Twitter can be a useful way to generate ideas for your business blog. When you see trending topics, you can create a blog post with content relevant to that discussion.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://traackr.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="Traackr" src="http://www.entrepreneur.com/dbimages/article/trackr.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a>8. Traackr</strong><br />One simple way to find and follow people who are influential in your space is to use <a href="http://traackr.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">Traackr</a>. It allows you to identify the "authorities" in your industry who can mean the most to your business or your client's.</div>
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What's also useful about Traackr is that you can watch how social media leaders are responding and contributing to content you are sharing. An ad agency, for example, can see who it should target to help social media campaigns get off the ground, build its engagement strategies based upon Traackr's unique intelligence and then see results of those campaigns.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why:</strong> Traackr can be a useful tool for either advertising agencies or brands that want to build social media campaigns that improve over time and show how they pay off in the end.</div>
<div style="margin-bottom: 13px; margin-left: 0px; margin-right: 0px; margin-top: 13px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://socmetrics.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="SocMetrics" src="http://www.entrepreneur.com/dbimages/article/socmetrics.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a>9. SocMetrics</strong><br />The Topical Influencer platform by <a href="http://socmetrics.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">SocMetrics</a> is a web-based tool that allows you to identify influencers, understand who these people are, interact with them and then monitor your campaign.</div>
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The "Competitive Influence" feature allows you to specify brands and drill down for detailed influencers. What's slick about this tool is that you can narrow your search to a long-tail keyword, seeing who is truly influential.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why:</strong> Any marketing professional who wants to build an effective social media campaign based upon influencers in a specific industry should give this a look. SocMetrics can help you harness the power of thought leaders, which in turn can help you build your brand and sell more.</div>
<div style="margin-bottom: 13px; margin-left: 0px; margin-right: 0px; margin-top: 13px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.getsocialscope.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank"><img alt="Social Scope" src="http://www.entrepreneur.com/dbimages/article/socialscope.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 10px; padding-left: 0px; padding-right: 20px; padding-top: 5px; width: 220px;" /></a>10. Social Scope</strong><br />For BlackBerry users who've longed for an app that combines Twitter and Facebook on one screen, such as TweetDeck for your desktop, consider trying <a href="http://www.getsocialscope.com/" style="color: #365977; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">Social Scope</a>.</div>
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And on that same screen you'll see a thumbnail image if someone shares something from TwitPic. It also has a built in retweeting feature, hash tag search and will also let you see the entire URL to know where a truncated URL is pointing.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Who should use it and why:</strong> Anyone who owns a BlackBerry and has a Facebook and Twitter account is a prime target for this app. It's probably the closest you can get to a desktop-type app on a BlackBerry.</div>
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<span class="Apple-style-span" style="color: #777777; font-size: 12px; line-height: 18px;"></span></div>
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BY <a class="title" href="http://www.entrepreneur.com/author/1780" rel="author" style="color: #365977; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; text-transform: uppercase;">NEIL PATEL</a> <span class="lined" style="margin-bottom: 0px; margin-left: 10px; margin-right: 10px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">|</span> <span class="timeago" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="February 21, 2012">February 21, 2012</span><span class="lined" style="margin-bottom: 0px; margin-left: 10px; margin-right: 10px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">|</span></div>
<span class="comlg" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://www.entrepreneur.com/iglobal/sprite.06.png); background-origin: initial; background-position: -26px -118px; background-repeat: no-repeat no-repeat; float: left; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 2px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 17px;"></span><a class="h12" href="http://www.entrepreneur.com/article/222837#disqus_thread" style="color: #365977; font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">80</a></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-87786877762000270192011-09-30T00:33:00.001+02:002011-09-30T00:33:22.850+02:00<span class="Apple-style-span" style="color: #333333; font-family: Verdana, Arial, sans-serif; font-size: 10px;"></span><br />
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A market for social-media data</h2>
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Sipping from the fire hose</h3>
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Making sense of a torrent of tweets</h1>
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Oct 1st 2011 | from the print edition</div>
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MOST tweets are inane, but a million may contain valuable information. Fed through clever algorithms, a torrent of microblogs can reveal changes in a nation’s mood. Hence the excitement about a new market: the sale and analysis of real-time social-media data. MediaSift, a British start-up, will soon launch a marketplace for such information.</div>
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Analysing social media used to be a cottage industry. Firms gathered data slowly and patchily, through mechanisms not built for the purpose. Many online services kept their data locked up, because there was no way to make money from them. All this is changing.</div>
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Twitter was the first to move because it generates ever more data: the number of tweets per day now exceeds 230m, up more than 100% from the beginning of the year. Twitter would like to turn its popularity into money, but rather than beefing up its own infrastructure, it plans to outsource the task of distributing and selling its data to MediaSift and Gnip, another start-up.</div>
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Both MediaSift and Gnip are striving to be “data platforms”. They collect and standardise information from all kinds of social-media services—not only Twitter, but also Facebook, YouTube and others. Both Gnip and MediaSift have built robust networks which can cope with massive amounts of data in real time. And both are enforcing licensing rules: for instance, that a stream of tweets can be analysed but not republished.</div>
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Gnip, based in Boulder, Colorado, is more of a wholesale distributor. It charges $30,000 a month for a feed of half of all tweets. Customers can also subscribe to feeds of tweets containing web links or certain keywords. Buyers are mostly social-media monitoring companies, which analyse the data for a fee. Sysomos, a Canadian firm, for example, allows firms to track in real time what people think about certain products.</div>
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MediaSift serves both big corporations and individuals. Customers can define sophisticated filters, for instance to find all tweets by men who are interested in a new product and live in London. Charges for DataSift, as the service is called, depend on the filter’s complexity and the amount of data delivered.</div>
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The streams from Gnip and MediaSift can be combined with data from more specialised firms that try to extract meaning from social-media data. Lexalytics, for instance, analyses the sentiment of messages and posts. Klout measures the influence of social-media users (some firms give people with a high Klout score preferential treatment).</div>
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Having a marketplace such as DataSift has already encouraged other social-media services to open their data vaults, says Nick Halstead, the founder of MediaSift. Financial firms have become interested in feeding such data into the algorithms they use to make investment decisions, says Chris Moody, Gnip’s president. And corporations are increasingly keen on combining social-media data with customer information.</div>
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Yet growth in this market could be held back—by privacy concerns. Most people think that tweets are only up to 140 characters long. But those who sip from Twitter’s fire hose can get much more information, including a sender’s location, the biography on his profile page and how many people have subscribed to his messages. Most of this information is freely available on Twitter’s website. But if users realise how their data are used, they may clam up.</div>
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from the print edition | Business</div>
</span>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-9097401515075738052011-09-20T23:13:00.001+02:002011-09-20T23:13:38.683+02:00<br />
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CHART OF THE DAY: Steve Jobs Leaves, Apple's Stock Soars</h1>
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Since Steve Jobs left his post as CEO of Apple, the stock has taken off, rising 10%. Somewhat surprising, since you would think the stock would tank after the company lost its visionary leader.</div>
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Apple is trading at an all time high, closing today at $413. The company's market cap is $390, and it will soon be over $400 billion, giving it <a href="http://www.businessinsider.com/apple-market-cap-2011-9" style="color: #1d637d; text-decoration: none;">a very good chance to be worth more than Google and Microsoft combined</a>.</div>
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But, the Jobs situation was hanging over the stock, <a href="http://www.businessinsider.com/heres-why-apples-stock-is-dropping-2011-6" style="color: #1d637d; text-decoration: none;">keeping it in a holding pattern</a>. With him out, that uncertainty is out of the way.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvbzcvHoUW3qHbsJuK6ayh8igyu5r57bz4dpBuw1BUm2ar6mq4M3yrgrCUM2htBs1sA54eRp6mdr31Tm_Rihh0bA_ZzL19lbljb4i8Mg8mkDrzbkBCUPiyxQtxxNPef6YwWNkupI8cM9U/s1600/chart-of-the-day-apple-stock-after-steve-jobss-resignation-september-2011.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvbzcvHoUW3qHbsJuK6ayh8igyu5r57bz4dpBuw1BUm2ar6mq4M3yrgrCUM2htBs1sA54eRp6mdr31Tm_Rihh0bA_ZzL19lbljb4i8Mg8mkDrzbkBCUPiyxQtxxNPef6YwWNkupI8cM9U/s320/chart-of-the-day-apple-stock-after-steve-jobss-resignation-september-2011.jpg" width="320" /></a></div>
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Also holding the stock in check -- the company deviated from its normal pattern by not releasing a new iPhone this summer. The next iPhone <a href="http://www.businessinsider.com/new-york-times-says-iphone-5-announcement-coming-within-weeks-2011-9" style="color: #1d637d; text-decoration: none;">launch is expected in weeks</a>, which is getting investors excited.</div>
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<span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif; font-size: 13px; line-height: 16px;"><span><br /><br />Read more: <a href="http://www.businessinsider.com/chart-of-the-day-apple-stock-after-steve-jobs-2011-9#ixzz1YWsyJpeH" style="color: #003399; text-decoration: none;">http://www.businessinsider.com/chart-of-the-day-apple-stock-after-steve-jobs-2011-9#ixzz1YWsyJpeH</a></span></span>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-57413382683233134032011-09-20T00:04:00.001+02:002011-09-20T00:05:33.056+02:00<br />
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<span class="Apple-style-span" style="font-size: large;">So young, so promising. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho-7qGlbYkaMyYzspNEHOrx7DFeqa3AYQUKw5DzobpzJ5f5ta4buyzUehPqNd06Jmex-iXxoq1hHGQ4Zcgl4unzFvkyjzYzAGqj-wqUCN3nsHhgk2yXNeDIl3ajWIO7K2lFUNZEugcmOw/s1600/googleplus586.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho-7qGlbYkaMyYzspNEHOrx7DFeqa3AYQUKw5DzobpzJ5f5ta4buyzUehPqNd06Jmex-iXxoq1hHGQ4Zcgl4unzFvkyjzYzAGqj-wqUCN3nsHhgk2yXNeDIl3ajWIO7K2lFUNZEugcmOw/s320/googleplus586.jpg" width="320" /></a></div>
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It was in its prime, and stood to reap the rewards of all of Facebook's flaws—and in a weird twist, made <a href="http://techland.time.com/2011/08/25/why-facebooks-new-privacy-features-wont-bury-google/" style="color: #33ccff; font-weight: bold; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">Facebook copy Google+</a> for some of its newest “changes.”</div>
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But the fact of the matter is, public posts on Google+ have <a href="http://techcrunch.com/2011/09/15/raise-your-hand-if-youre-still-using-google/" style="color: #33ccff; font-weight: bold; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">decreased 41 percent</a> since the social networking service launched a few months ago. Even <a href="https://plus.google.com/106189723444098348646" style="color: #33ccff; font-weight: bold; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">Larry Page</a>, you know – Google's CEO – last updated one month ago. And I thought something was wrong with me when I forced myself to post something on Google+ so my friends didn't think I'd virtually disappeared.</div>
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(<strong>MORE</strong>: <a href="http://techland.time.com/2011/07/28/is-google-momentum-slowing-report-says-visitors-spent-less-time-on-site/" style="color: #33ccff; font-weight: bold; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">Is Google+ Momentum Slowing? Report Says Visitors Spent Less Time on Site</a>)</div>
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So what's going on, folks? Are we hopping off of the Google+ train, and calling it quits? Or is Larry Page having a secret company hangout <a href="https://plus.google.com/109813896768294978296/posts" style="color: #33ccff; font-weight: bold; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">with Sergey Brin</a> that we're not invited to, doing CEO-like secret stuff? A Google spokesman didn't have much to say for Page's recent lack of activity but did note that “…people are two to three times more likely to share content with one of their circles than to make a public post," <a href="http://techcrunch.com/2011/09/15/raise-your-hand-if-youre-still-using-google/" style="color: #33ccff; font-weight: bold; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;">reports TechCrunch</a>.</div>
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It could just be that the initial velvet-roped entrance was maybe <em>too</em> private, or people got past it and just realized the only people “hanging out” there were actually a bunch of geeky bloggers (like <em>moi</em>). Not that there's anything wrong with that, but I don't mind salivating over my neighbor's cousin's sun-kissed Fiji vacation on Facebook either.</div>
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(<strong>MORE</strong>: <a href="http://techland.time.com/2011/09/14/facebook-makes-another-big-announcement-with-subscriptions/" style="color: #33ccff; font-weight: bold; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" target="_blank">Facebook Makes Another Big Announcement with 'Subscriptions'</a>)</div>
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But the question remains: Can Google+ appeal to the masses? Or will it be the service that ultimately made Facebook better, but is slowly fading into the abyss of the Internet? And more importantly, will anyone hang out with me? It's getting a little lonely in here.</div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 15px;"><br /><br />Read more: <a href="http://techland.time.com/2011/09/19/why-have-people-stopped-posting-on-google/#ixzz1YRFK2fEv" style="color: #003399; font-weight: bold; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;">http://techland.time.com/2011/09/19/why-have-people-stopped-posting-on-google/#ixzz1YRFK2fEv</a></span>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-30400764807906768982011-09-14T00:13:00.000+02:002011-09-14T00:13:02.438+02:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4UtZK4G6RMez4Xi2-Rt9tsYZawndJrfSh9ic0mGX_u3fjdM5hIh22sePBDwwq0JKHjEGnpfqI4MHDl4o1J80Yg96IQAF7JnjGwdwt56wBktI4Tizf7jFBYkKkKYCjOxOUMwTwP_GYes4/s1600/htc-logo_270x170_270x170.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="170" width="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4UtZK4G6RMez4Xi2-Rt9tsYZawndJrfSh9ic0mGX_u3fjdM5hIh22sePBDwwq0JKHjEGnpfqI4MHDl4o1J80Yg96IQAF7JnjGwdwt56wBktI4Tizf7jFBYkKkKYCjOxOUMwTwP_GYes4/s400/htc-logo_270x170_270x170.jpg" /></a></div>
Some of the Google patents sold to HTC in its defense against Apple may not hold up in court thanks to some missing paperwork.
That's according to Tyron Stading, founder and chief technology officer of Innography, a software company that pores through data related to intellectual property. His company's analysis found that Google may not have had the right to sell two of the nine patents.
At issue were missing signatures from the original inventors of patents bought from Palm and Motorola. In both cases, inventors didn't assign the technology to the company, meaning they weren't in the position to sell the patents. Stading said that in past instances where this has happened, the court will throw out a case if the plaintiff doesn't prove proper ownership of the patents.
"This could have been avoided had they done the proper due diligence," Stading said. "This causes a huge issue for strategic defense."
Representatives for HTC and Google weren't immediately available for comment.
Read more: http://news.cnet.com/8301-1035_3-20105729-94/some-of-htcs-google-patents-may-be-worthless/#ixzz1XsCPBZkrPatricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-91974979862424251252011-08-31T23:22:00.000+02:002011-08-31T23:26:14.861+02:00Google y Motorola, ¿de camino hacia otra plataforma cerrada?
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaBOlx-OMIaFdwOC3e8QTwPzNvboiQoOdEeSjWAzwQVfodogKBU9G9diyonQMlhhk5XgjzqpyiiqJp1TSRti6H47coRdiQnPEwvTkEzqAA6bkK9SVICZvvpHhX7VFeEktneFxzzuf5Azo/s1600/1314621368378.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="205" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaBOlx-OMIaFdwOC3e8QTwPzNvboiQoOdEeSjWAzwQVfodogKBU9G9diyonQMlhhk5XgjzqpyiiqJp1TSRti6H47coRdiQnPEwvTkEzqAA6bkK9SVICZvvpHhX7VFeEktneFxzzuf5Azo/s400/1314621368378.jpg" /></a></div>
Tras la compra de la división móvil de Motorola por parte de Google, puede ser interesante recordar la historia del sistema operativo Symbian.
Aunque Symbian se asocia a los teléfonos Nokia, en realidad surgió de forma similar a como lo hizo Android tras la compra de Google: su desarrollo depende de un consorcio que agrupa a distintos fabricantes y marcas relacionadas con la tecnología móvil.
Entre las marcas participantes en el desarrollo de Symbian estaban Nokia, Sony-Ericcson, Samsung, LG, Motorola y Sharp y otras. Las participaciones eran todas minoritarias y la idea era desarrollar un sistema operativo de código abierto.
<a href="http://www.rtve.es/noticias/20110829/google-motorola-hacia-otra-plataforma-cerrada/457997.shtml">Con el tiempo los distintos movimientos de socios del grupo acabaron dejando Symbian en manos de Nokia, que se quedó con la propiedad y modificó la licencia de abierta a propietaria, licenciable.</a>
Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-84414123235504452622011-08-30T23:04:00.000+02:002011-08-31T23:23:57.107+02:00Finally: My Updated LinkedIn Profilehttp://www.linkedin.com/in/patriciorojashubnerPatricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-6142018600115780872010-01-19T17:12:00.003+01:002010-01-19T17:16:06.723+01:00SOBRE el crecimiento de Internet como canal Publicitario<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Helvetica, Arial, Verdana; font-size: medium; color: rgb(68, 68, 68); line-height: 16px; ">Internet recibirá casi un 80% de la inversión publicitaria que los anunciantes han recortado a otros medios. Un dato que confirma la tendencia a desviar parte del presupuesto de marketing a la red y que lo ha situado, en los dos últimos años, en el segundo mayor medio en inversión publicitaria después de TV y por delante de prensa de pago y radio.</span><div><span class="Apple-style-span" style="font-family:'Helvetica Neue', Helvetica, Arial, Verdana;color:#444444;"><span class="Apple-style-span" style="font-size: medium; line-height: 16px;"><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeZTqfq8uoeJuEAhziMeych19ccYo057mSk2s1vXn96lUBL5nK9EUtjKFBn4a59dowx_fdf3YYfgnMYUBWDp3-athGHoa1r4JkTcTabjnw5Vu0Q9d_WImbTS0wabhmNJ6QVjzxOOLPxCE/s1600-h/redes.gif"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 224px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeZTqfq8uoeJuEAhziMeych19ccYo057mSk2s1vXn96lUBL5nK9EUtjKFBn4a59dowx_fdf3YYfgnMYUBWDp3-athGHoa1r4JkTcTabjnw5Vu0Q9d_WImbTS0wabhmNJ6QVjzxOOLPxCE/s400/redes.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5428484895865872818" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><span class="Apple-style-span" style="font-family:'Helvetica Neue', Helvetica, Arial, Verdana;color:#444444;"><span class="Apple-style-span" style="line-height: 16px; "><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span><div><span class="Apple-style-span" style="font-family:'Helvetica Neue', Helvetica, Arial, Verdana;color:#444444;"><span class="Apple-style-span" style=" line-height: 16px;"><span class="Apple-style-span" style="font-size: small;">Fuente: Yorokobu.es</span></span></span></div><div><span class="Apple-style-span" style="font-family:'Helvetica Neue', Helvetica, Arial, Verdana;color:#444444;"><span class="Apple-style-span" style="font-size: small; line-height: 16px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'Helvetica Neue', Helvetica, Arial, Verdana;color:#444444;"><span class="Apple-style-span" style="line-height: 16px; "><span class="Apple-style-span" style="font-size: small;"><a href="http://www.grupoconsultores.com/spa/files/mediascope09.pdf">Ver informe completo aqui</a></span></span></span></div><div><span class="Apple-style-span" style="font-family:'Helvetica Neue', Helvetica, Arial, Verdana;font-size:100%;color:#444444;"><span class="Apple-style-span" style=" line-height: 16px;font-size:13px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'Helvetica Neue', Helvetica, Arial, Verdana;font-size:100%;color:#444444;"><span class="Apple-style-span" style=" line-height: 16px;font-size:13px;"><br /></span></span></div></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-34265878206490477672010-01-11T18:06:00.004+01:002010-01-19T17:17:00.074+01:00Whats new from Google: Nexus One<span class="Apple-style-span" style=" color: rgb(102, 102, 102); font-family:Arial, Helvetica, sans-serif;"><a href="http://www.youtube.com/watch?v=3htC7YYOf5k"><span class="Apple-style-span" style="font-size: medium;">Check this out @ www.</span></a><b style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(0, 0, 0); "><a href="http://www.youtube.com/watch?v=3htC7YYOf5k"><span class="Apple-style-span" style="font-size: medium;">google</span></a></b><a href="http://www.youtube.com/watch?v=3htC7YYOf5k"><span class="Apple-style-span" style="font-size: medium;">.com the </span></a><b style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(0, 0, 0); "><a href="http://www.youtube.com/watch?v=3htC7YYOf5k"><span class="Apple-style-span" style="font-size: medium;">commercial</span></a></b><span class="Apple-style-span" style="font-size: medium;"><a href="http://www.youtube.com/watch?v=3htC7YYOf5k"> 4 the new</a> </span><b style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(0, 0, 0); "><span class="Apple-style-span" style="font-size: medium;"><a href="http://www.youtube.com/watch?v=3htC7YYOf5k">google</a> </span></b><a href="http://www.youtube.com/watch?v=3htC7YYOf5k"><span class="Apple-style-span" style="font-size: medium;">phone</span></a></span><div><span class="Apple-style-span" style="font-size: medium;"><a href="http://www.youtube.com/watch?v=3htC7YYOf5k"></a></span><span class="Apple-style-span" style="font-family:Arial, Helvetica, sans-serif;color:#666666;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpfyUAZlYpm0g9bw0Lq6s8kHxmcLP4w7kEGh-9M95T0btxBKkVOa0t7Lg0C43VEKSNKObHVjFA6GTMsW-YNQ0tcqGSoAIsKcmoj1eueJWMUUBJurczEU-WhsFRThxAbTqOinAuF5lPmsU/s1600-h/google--300x180.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 300px; height: 180px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpfyUAZlYpm0g9bw0Lq6s8kHxmcLP4w7kEGh-9M95T0btxBKkVOa0t7Lg0C43VEKSNKObHVjFA6GTMsW-YNQ0tcqGSoAIsKcmoj1eueJWMUUBJurczEU-WhsFRThxAbTqOinAuF5lPmsU/s400/google--300x180.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5425531997231782546" /></a><span class="Apple-style-span" style="font-size: medium;"><br /></span><div><span class="Apple-style-span" style=" color: rgb(102, 102, 102); font-family:Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: medium;">Cheers!</span></span></div><div><span class="Apple-style-span" style="font-family:Arial, Helvetica, sans-serif;color:#666666;"><span class="Apple-style-span" style="font-size: medium;">P</span></span></div><div><span class="Apple-style-span" style="font-family:Arial, Helvetica, sans-serif;font-size:100%;color:#666666;"><span class="Apple-style-span" style="font-size:12px;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:Arial, Helvetica, sans-serif;color:#666666;"><span class="Apple-style-span" style="font-size:-webkit-xxx-large;"><br /></span></span></div><br /><div><br /></div></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-86137950887704017122009-12-16T17:53:00.003+01:002009-12-16T18:04:51.487+01:00Technology & Environmet<div></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:Verdana;color:#777777;"><span class="Apple-style-span" style="font-size: small; line-height: 16px; text-transform: uppercase;"><a href="http://www.environmentalatlas.net/">Historias rEALES sobre el cambio CLIMÁTICO (Hay que bajar un software para poder verlo </a><i><a href="http://www.environmentalatlas.net/">microsoft silverlight</a></i><a href="http://www.environmentalatlas.net/">)</a></span></span></div><div style="text-align: right;"><span class="Apple-style-span" style="font-family:Verdana;color:#777777;"><span class="Apple-style-span" style="font-size: small; line-height: 16px; text-transform: uppercase; "><br /></span></span></div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhSsqpOVe_6aBO1QDkfJokGyBs36YPXJi__DKgfQfWAB9HAiWWEnaLZqHXXqlDA80x0UzoNfGO4MzvfNqfeUVoEp0G8BTt0B4KXmHDdUEP6Gr5lW5iqlk0nkHxt1gA_Yen1MinveuGSo0/s1600-h/12-14atlas_lg.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 205px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhSsqpOVe_6aBO1QDkfJokGyBs36YPXJi__DKgfQfWAB9HAiWWEnaLZqHXXqlDA80x0UzoNfGO4MzvfNqfeUVoEp0G8BTt0B4KXmHDdUEP6Gr5lW5iqlk0nkHxt1gA_Yen1MinveuGSo0/s400/12-14atlas_lg.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5415878522489666658" /></a><br /><a href="http://eyeonearth.cloudapp.net/">Ademas puedes ver el "Google Maps" medioambiental en </a><i><a href="http://eyeonearth.cloudapp.net/">Eye on Earth</a></i><br /><div><br /></div><div><br /></div><div><br /></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-21811801911047058872009-12-16T15:43:00.003+01:002009-12-16T15:45:18.100+01:00Twitter y las marcas<div><br /></div><a href="http://www.yorokobu.es/2009/12/15/el-31-de-las-marcas-espanolas-en-twitter-no-conversan-con-sus-followers/">El 31% de las marcas españolas en Twitter no conversan con sus followers</a><div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2fNwANBJ1Dj1di8twv0ung_k2OZ4H5fwp17ZcjOgcAyb4lT36h7pSstD7IaQ7n5So7q0Bl6yDnrUnu_l2aS44EOzx9uB818iFaHn9wH-BsuXA6BGeYd2DGGostIcOgJQKKy0YpPObdEc/s1600-h/red.es1.gif"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 224px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2fNwANBJ1Dj1di8twv0ung_k2OZ4H5fwp17ZcjOgcAyb4lT36h7pSstD7IaQ7n5So7q0Bl6yDnrUnu_l2aS44EOzx9uB818iFaHn9wH-BsuXA6BGeYd2DGGostIcOgJQKKy0YpPObdEc/s400/red.es1.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5415844788338409106" /></a><br /><span class="Apple-style-span" style=" color: rgb(68, 68, 68); line-height: 16px; font-family:'Helvetica Neue', Helvetica, Arial, Verdana;font-size:13px;"><h1 style="margin-top: 0pt; margin-right: 0pt; margin-bottom: 20px; margin-left: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; font-size: 24px; font-weight: normal; font-family: Georgia, 'Times New Roman', Arial; letter-spacing: -1px; line-height: 1em; text-indent: 0px; "><br /></h1><div><br /></div></span></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-21548571333407618932009-12-16T15:22:00.001+01:002009-12-16T15:23:58.258+01:00Los nuevos formatos de Youtube<div><span class="Apple-style-span" style="font-family: Verdana; font-size: 13px; color: rgb(51, 51, 51); line-height: 20px; "><a href="http://www.brandlife.es/2009/12/youtube-presume-de-usuarios/">YouTube está dispuesto a explorar nuevos formatos que resulten atractivos para los anunciantes y también para los usuarios.</a> </span></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMshIRV_TslztjWT1lS5JCDTYtFmk69NPZtTENKfkwFJuyOVHlDeTD5_1TVvoRALE_eR9fOZJAJ2jIrW99KEQfGLpZcFNW71vZTjeWj2BFxxQnJe2qroHgdFxt_D4AZsfSd7npanvtTl0/s1600-h/avatar.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 134px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMshIRV_TslztjWT1lS5JCDTYtFmk69NPZtTENKfkwFJuyOVHlDeTD5_1TVvoRALE_eR9fOZJAJ2jIrW99KEQfGLpZcFNW71vZTjeWj2BFxxQnJe2qroHgdFxt_D4AZsfSd7npanvtTl0/s400/avatar.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5415839299335603186" /></a>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-83563743233208987222009-12-16T15:13:00.002+01:002009-12-16T15:14:48.124+01:00Favorite places on Google<div><span class="Apple-style-span" style="font-family: 'Lucida Grande', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; line-height: 18px; "><a href="http://www.springwise.com/marketing_advertising/favoriteplaces/">Every day it's a little less clear where the online world begins and the offline world ends...</a></span></div><div><span class="Apple-style-span" style="font-family:'Lucida Grande', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:100%;"><span class="Apple-style-span" style="font-size: 12px; line-height: 18px;"><br /></span></span></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_AvNcJ6NVENbkyHo8S1qohesZ-urA0SNtFCO_eb8A3EC9wTx8DBD6AeJ55Wfi5wgCncWdt4FUvZjNUtQ3ARk_lFxyYNPgxpeqlopbZDQNtHcG2Nfj3QtgQN82OqbVuWNj4fw0He27VPo/s1600-h/favoriteplaces.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 177px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_AvNcJ6NVENbkyHo8S1qohesZ-urA0SNtFCO_eb8A3EC9wTx8DBD6AeJ55Wfi5wgCncWdt4FUvZjNUtQ3ARk_lFxyYNPgxpeqlopbZDQNtHcG2Nfj3QtgQN82OqbVuWNj4fw0He27VPo/s400/favoriteplaces.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5415837063034641778" /></a>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-14887061855095508852009-12-16T15:04:00.003+01:002009-12-16T15:10:09.392+01:00Market Research through your IPhone!!<div><a href="http://springwise.com/weekly/2009-12-10.htm#7elevensurveys">Surveys by Iphone at swedish 7-Eleven</a></div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmLUxMlwAtAgBEqBIzNGWNz90Cpux0WKMVhw5SNxX8-PhkYb7vfPhMsSIp5e4_nRbk8pyI2JbTQRS6lmZFX9h8V_YMP6PyqpXr-9EN9gyJZEcptWz-Wn9FUVM969ltsVOyhsKB6BGsj2U/s1600-h/7elevensurveys.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 193px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmLUxMlwAtAgBEqBIzNGWNz90Cpux0WKMVhw5SNxX8-PhkYb7vfPhMsSIp5e4_nRbk8pyI2JbTQRS6lmZFX9h8V_YMP6PyqpXr-9EN9gyJZEcptWz-Wn9FUVM969ltsVOyhsKB6BGsj2U/s400/7elevensurveys.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5415835330705315122" /></a><br /><div><br /></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-29071115818278730282009-12-10T18:00:00.006+01:002010-01-19T19:11:08.491+01:00Durex crea una red social sobre sexo!!<div><span class="Apple-style-span" style="font-size: large;"> Para ver el articulo completo has click aqui:</span></div><div><span class="Apple-style-span" style="font-size: large;"></span> <a href="http://www.yorokobu.es/2009/12/09/durex-crea-una-red-social-sobre-sexo/">Red_Sexo_Social </a> </div><div><br /></div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfQEhe7SCnZ9VOqSPYswuD31C8LzrCsVMi6VjYYG2X4syVO5OWTmUNRx17OzKA0K2XmNjibrCEZ4EdLGBQQftWuy9U6UYn_16VQoCWgqpAktssZIkycgMT3_E-9e4MRhLc1wrRMzvGVNU/s1600-h/baloonsex.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 224px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfQEhe7SCnZ9VOqSPYswuD31C8LzrCsVMi6VjYYG2X4syVO5OWTmUNRx17OzKA0K2XmNjibrCEZ4EdLGBQQftWuy9U6UYn_16VQoCWgqpAktssZIkycgMT3_E-9e4MRhLc1wrRMzvGVNU/s400/baloonsex.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5413654797252180962" /></a>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-49711238402360124032009-12-09T16:54:00.002+01:002009-12-09T16:56:36.656+01:0083% of marketers increased online advertising spend during 2009<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCH97zth3iX8MfxaEWwJxDdndiMz0v1CJAf14C6FMP_9Z6rY0ixA8z0xkOUlcPIjblQrXpiY982g0q5RfsntaHJn3qJ2nFslS3v6v4JtUXjS9HGjLB48WjI3EbrW4mM-IIIEARq9vfJU4/s1600-h/eiaa-logo.gif"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 335px; height: 100px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCH97zth3iX8MfxaEWwJxDdndiMz0v1CJAf14C6FMP_9Z6rY0ixA8z0xkOUlcPIjblQrXpiY982g0q5RfsntaHJn3qJ2nFslS3v6v4JtUXjS9HGjLB48WjI3EbrW4mM-IIIEARq9vfJU4/s400/eiaa-logo.gif" border="0" alt=""id="BLOGGER_PHOTO_ID_5413265926717709474" /></a><br />DEMAND FOR ROI DRIVES GROWTH IN <br />ONLINE ADVERTISING ACROSS EUROPEPatricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-14492958864651047812009-12-01T12:37:00.002+01:002009-12-01T12:38:44.425+01:00The Big Money Facebook 50, a ranking of the brands that are currently making the best use of Facebook.<a href="http://www.thebigmoney.com/slideshow/big-money-facebook-50-0"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 224px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5410230683592224418" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ5jfkwQbio9QeBB4uBnnzgDTTTVWqObA-HvYyHmOGORApbz6dkkpoVwBmzbHKCJnKgjXLLx9Pgj70GAUmMBFhPiDdmV-KsIXurwzQ4kl9RDx80sgwxugBrERTrDzpbGA1bf1qZMOTp44/s400/portadaaaaa.gif" /></a><br /><div></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-2051848345401561032009-11-30T19:11:00.003+01:002009-11-30T19:14:45.519+01:00Movistar será la única marca comercial de Telefónica en 2010<a href="http://www.brandlife.es/2009/11/movistar-sera-la-unica-marca-comercial-de-telefonica-en-2010/"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 145px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5409961625134560994" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7P57FjTMASXRGCuxp-M1GFYsZuxI2Kyfbex9G7KKdxnNpp6zteTHWI6Kl91HwcwWZZd2lorJe7QyDMfraaNM8eiXNvsjRGqv9SQrJj_-taWxExpan8EeMpFoE2F-bIFyCxi7Y2iVY9S0/s400/movistar.jpg" /></a><br /><div></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-40277361199243893872009-11-30T19:03:00.003+01:002009-11-30T19:07:01.649+01:00El 83% de los anunciantes europeos han aumentado su inversión en publicidad online en 2009<a href="http://eiaa.net/news/eiaa-articles-details.asp?lang=1&id=206"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 228px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5409959475082881570" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBBn_erCXs-ZHCc43F1i8T5iDU3RYvQvfzSSgpAQE8ougpvQifEBFqPrL28gV-YhsxzuyU90-1LFJkMiM1avIsAoriWBQ_JweHTeBqaNS73uyCZbc9prhlZ8HL0Ou3H_vYTCrWGTl5Kak/s400/contorn2.jpg" /></a>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-5261597877325336462009-11-24T23:32:00.000+01:002011-09-14T00:18:48.462+02:00Work ExperienceWork Experience:<br />
Acc. Manager (Corporate B2B - Health, Life & Accident)
CIGNA International
Insurance industry
March 2010 – Present (1 year 7 months)
KAM Affinity Partners (Financial Institutions, Banks & Credit Cards). MAD, Spain.
- Responsible for extending business with existing clients, identifying new projects and enhancing sales revenues through GET and Cross Sales activities.
- Identify corporate client's needs & market opportunities, achieve business growth by building and maintaining long term relationships with primarily large accounts and developing market infrastructures accordingly by building strong business capabilities to implement complex initiatives.
- Liaise corporate client's as well as with other divisions/departments, commercial team managers and staff members in order to provide a coordinated wide range of Products and Services.
- In charge of managing business partners' Marketing & Sales feedback internally as market intelligence, as to help building competitive edge for product related issues and Benchmarking over Direct Competitors.
- Develop, manage and control Yearly Sales Plan for large Accounts. Create the infrastructure, capabilities and the initiatives needed to achieve sales objectives in an optimal, cost-beneficial way.<br />
<br />
ABOUT CIGNA/KEY Figures:
- 28,000 employees all over the world.
- Presence in 27 countries.
- 150,000 direct marketing policies sold each month in Asia Pacific and Europe.
- Turnover of over 19 billion US dollars.
- Ranked 139 in the Fortune 500 list of the largest US corporations.
- More than 47 million customers all over the world
<br />
<br />
May 06/March 2010 - BLOOM CONSULTING: Project Manager, Key Account Manager, and Consultant. Madrid, Spain. <br />
<br />
Some Clients and Projects in the Private Sector: <br />
IT & Telecom: Telefonica, The Phone House, élogos, Quidgest. <br />
Health & Insurance: Grupo NHA (Nectar Seguros de Salud), Grupocrioestaminal, Grupo Mello Saude. <br />
B2B Service Companies: Ex-Securitas Systems (Currently Niscayah), Grupo Norte, SNA Europe, IASmarts. <br />
Tourism & Leisure: Barcelo Hotels & Resorts, IPG, Grupo Habitat. <br />
FMCG/Retail: Syngenta Global, Joao Portugal Ramos (JPR), Cia des Sandes, Grupo Nabeiro/Delta Cafes, Renova Tissue. <br />
Other projects: Explorer Investments, Insyncro, Reynolds Ventures, EDP Renovaveis, <br />
<br />
Some Clients and Projects in the Public Sector: <br />
Promomadrid, ICEP (Portugal), Junta da Castilla y Leon, IPEX, Junta de Vitoria Gasteiz, LIAA (Latvian Agency of Investment), ICEX. <br />
<br />
Dec 03/Dec 05 IMC INTEGRATED MARKETING CONSULTING LATIN AMERICA: Business Intelligence Consultant, Junior Marketing Analyst. Santiago, Chile. <br />
<br />
Some Clients and Projects in the Private Sector: <br />
IT & Telecom: Chilesat. <br />
B2B Service Companies: Correos de Chile, Orica Chemicals, Sabesp Brazil. <br />
FMCG/Retail: Coca cola Co., Pinturas Tricolor, Pisco Capel. <br />
<br />
Some Clients and Projects in the Public Sector: <br />
Ministerio de Economia, CORFOPatricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-20376770365540776972009-11-24T23:22:00.002+01:002009-11-24T23:31:07.933+01:00Specific Profile and CapabilitiesSpecific Profile Description: <em>(Text in translation process)<br /></em><br />Perfil de desarrollo de proyectos y nuevos negocios:<br />Gestion de cuentas claves, y venta cruzada de productos/servicios a cuentas predeterminadas.<br />Deteccion de oportunidades y Propuestas de valor agregado a projectos en proceso. Busqueda de nuevos Clientes Corporativos (B2B), Joint Ventures, Alianzas Estrategicas y Co-Brandings.<br /><br />Perfil de trabajo en Equipo: Buenas relaciones interpersonales, tanto con clientes como con colaboradores internos. Networking y liderazgo de equipos. Enfoque por objetivos, medición de resultados y solución de problemas.<br /><br />Perfil de comunicación: Capacidad alta de comunicacion oral y escrita, tanto en presentaciones a directorios y ventas internas de proyectos, asi como con clientes y Third Parties. Presente en diversas conferencias como consultor, colaborador y expositor. Brand Fair (Belgrado, Serbia), Country Branding y City Marketing (Instituto de Empresa, ESCP Europe, España), CityMarketing (Elche, España) y Expomanagement (Madrid, España).<br /><br />Perfil de experto en 5 sectores especificos. IT & Telecom, Health & Insurance, B2B Service companies, Tourism & Leisure, FMCG/Retail.<br /><br />Perfil multicultural. Residencia en 5 países, Boston (USA), Montevideo (Uruguay), Lima (Perú), Santiago (Chile) y Madrid (España). Viajero frecuente por negocios, LATAM, USA, Iberia (España y Portugal) y Europa del Este y trabajado con más de 15 nacionalidades (Ingleses, Finlandeses, Chinos y Letones, entre otros).Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-11732522717676887502009-10-09T17:13:00.005+02:002009-10-09T17:19:34.774+02:00Sobre iTunes LP<strong>iTunes LP es el nuevo formato de álbum musical creado por Apple.<br /><br /></strong><strong><p></strong><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 256px; DISPLAY: block; HEIGHT: 256px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5390619672164736018" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7tyhoLSv7Cii5oDPWBTIzYTrl6eVEV8gooPE0lfrxyIirF5yPsgt_G5FypEXLVBq2OZOT0Mg5UUWpobyY9TaWjuoj7ZciUfQnAfkL_PONbk70Fn6fTR6F2Ch-ES3kIr5OG16H_m8eoIA/s400/ituneslplogo.jpg" /><br />La principal diferencia con el modelo clásico de album musical es que iTunes LP es interactivo y además de las canciones, incluye contenidos que enriquecen la experiencia de disfrute del disco:<br />- Portada del disco en alta calidad.<br />- Libro y notas: letras de las canciones, créditos del álbum, información sobre el disco, etc. Todo tipo de información sobre la obra para contextualizar la escucha del disco (biografías, cronologías, entrevistas).<br />- Fotografías: artista/grupo, actuaciones, making of, sesiones de fotos relacionadas con la grabación, etc.<br />- Vídeos y Extras: videoclips, conciertos, entrevistas, making of y documentales sobre la grabación, ensayos, etc.<br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 264px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5390619489265102114" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXNME7UcgvzOfl96vuT5zE2Xv7KX6wq5kJnShhsOywdqoB6IHeV00IaJWcrKaGbnQumYgmRKkz4TD-a4WCUFsSnEhfBbJK0GO9fxFiKDfHL3BixXqC9-1c87GF4Tie7Ruo_pUGtU3sWmE/s400/evento_rockandroll.jpg" /><br />Quizá al presentar de forma tan triunfalista el nuevo formato en un evento dedicado a la música, casi todas las noticias y reflexiones se hayan centrado en una valoración crítica de iTunes LP y su valor para renovar el negocio de la música. En Hipersónica y otras publicaciones musicales de referencia han argumentado con muy buen criterio las ventajas e inconvenientes del formato: </p><p>Pros<br />Proceso de compra y descarga sencillo.<br />Instalación transparente del album.<br />Excelente experiencia de uso y disfrute.<br />No incluye ningún sistema ni dispositivo DRM (protección anticopia).<br /></p><p>Contras<br />Catálogo reducido.<br />Precio elevado (12,99 dólares por álbum).<br />Competencia de la propia industria musical que ya está preparando un formato similar (CMX).<br />Excesivo hype y falta de innovación.<br />Dudas sobre la capacidad para recuperar el hábito de compra del album frente a la compra de singles y canciones sueltas.<br /><br />iTunes LP es un fichero .itlp con formato propietario de Apple que básicamente es un WebArchive sujeto a normas HTML, CSS, JavaScript, CSS Animations, y plists. Estamos hablando de un entorno creativo muy común y conocido para desarrolladores y programadores de internet, que puede facilitar la rápida adopción y creación de nuevos contenidos en este nuevo formato. No es Flash, pero ofrece soluciones audiovisuales e interactivas muy interesantes para explorar creativamente. Al ser un contenido sin DRM, no hay barreras para abrir el fichero y acceder al contenido de un iTunes LP a través del nuevo reproductor iTunes 9, e incluso también podemos explorar el contenido a través de navegadores de internet como Safari.<br /><br />Aunque Apple aún no ha anunciado oficialmente una aplicación para crear ficheros ITLPs, es de esperar que en breve lo haga. Steve Jobs comentó en la presentación del nuevo formato que los artistas dispondrán de herramientas de autoría y creación de iTunes LP muy fáciles de utilizar. Curiosamente, el mismo formato iTunes LP sirve para crear iTunes Extras, el nombre con el que se conoce a los contenidos extras para algunas de las películas ya a la venta en la tienda de iTunes Store. </p>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-42680640951589637632009-10-09T17:05:00.003+02:002009-10-09T17:11:29.453+02:00New Apps!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiNbLGlhGVNP5y7oxAzJL40rQ0JFpBvtdLUsC655ZVPh1RpK-lFr1l6I3ZWr5geO9nJ9dGHz5GT5tNpSmyz9bsBe993CnBYCVC-5mhq7QByoQSzGfLiZPPAlSdtHpfZa5VmdZroEx_h3w/s1600-h/16apps.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 151px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5390617688971607346" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiNbLGlhGVNP5y7oxAzJL40rQ0JFpBvtdLUsC655ZVPh1RpK-lFr1l6I3ZWr5geO9nJ9dGHz5GT5tNpSmyz9bsBe993CnBYCVC-5mhq7QByoQSzGfLiZPPAlSdtHpfZa5VmdZroEx_h3w/s400/16apps.jpg" /></a><br />Too much choice, too little time—it's a constant theme of the information age. There are 60,000 apps available for the iPhone, but the benefits of using personally relevant apps can almost be negated by the amount of time it takes to discover them. 16apps is a new web service designed to streamline the process. The service scours users' Facebook, Twitter, FriendFeed or LastFM accounts for information about their hobbies, interests, lifestyle, character and location. It then uses the data to make personalised app recommendations. For instance, if it detects messages or links on a user's profile related to politics, it may recommend an app like "Political Tweets"; if it finds swear words, it has been known to recommend "Rude Ringtones"<br /><br /><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 148px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5390617444759504914" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLGuRucSnkQ59fqt7bjyGJJZ9jFvFuAdwuH9THYTIhgPmU-cqGLy2QaOFxFmSKAkFCday_3ts22ndog_FfdJc5eFfdgKcRCwfx50ClZwGh2Ap1L7CtGdggaFlMYXhEVfKVnHUMv7c7Nj8/s400/admob_stats_july09.jpg" />Although the functionality of the app has had a mixed reception among the social media crowd, the value in the concept is clear. As consumers experience an explosion of choice in more and more areas of life, recommendation engines are becoming indispensable tools. What makes 16apps particularly interesting is that it doesn't require previous interaction with users in order to discover what they (are) like, since it makes use of openly available data that they've already shared, painting a full picture of their 'digital personality'. It creates an interesting challenge for brands: how to mine the data in a relevant way, without being intrusive or spammy.<br />Read more: <a href="http://www.16apps.com/">www.16apps.com</a>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0tag:blogger.com,1999:blog-2716404312013891734.post-9929084308398293072009-10-01T18:58:00.004+02:002009-10-01T19:03:46.076+02:00INVERSION ONLINE, Nuevas noticias!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6VNv-2Fe9NqADerWu2N_CXhi5QwbfizablXWg-7am_d1OEb_kAn2182tvPzNm1KTdSxTJcALWsSgC6uD-X0FlOOVHnjTvabrVyepvWTm-rzIXV1h6zxAWn9Y5EPNBby2_q6k5HE_joLw/s1600-h/googleedit.gif"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 400px; FLOAT: left; HEIGHT: 233px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5387678205970743042" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6VNv-2Fe9NqADerWu2N_CXhi5QwbfizablXWg-7am_d1OEb_kAn2182tvPzNm1KTdSxTJcALWsSgC6uD-X0FlOOVHnjTvabrVyepvWTm-rzIXV1h6zxAWn9Y5EPNBby2_q6k5HE_joLw/s400/googleedit.gif" /></a><br /><div>Se llevaba pronosticando durante los últimos años y ya esta aquí. La inversión en publicidad online en Reino Unido ha sobrepasado a la de televisión en la primera mitad de 2009, según el último estudio de IAB y Pricewaterhouse Coopers en ese país.<br />A pesar de sufrir una contracción del mercado publicitario total de 16,6% (8.200 millones de euros), la publicidad online aumentó un 4,6% y llegó a 1.900 millones de euros en comparación con televisión, que recibió 1.800 millones de euros y sufrió, así, un descenso del 16,1%.<br /><br /><strong>En términos de market share global, la publicidad online británica acapara el 23,5% en relación al 21,9% de televisión.</strong><br /><br />Existen varias razones que han llevado a esta situación. En el Reino Unido la penetración de internet es superior a la media europea (70% vs 51% en España) y el público británico es muy asiduo al comercio electrónico, que fomenta la inversión en search ads en Google. La presencia dominante de la BBC, que no incluye publicidad, en el consumo de televisión también condiciona el mercado.<br /><br />El estudio muestra además que la utilización de banners ha disminuido un 5,2% pero la publicidad en vídeo aumenta un espectacular 300%, lo que demuestra que la utilización de publicidad online más interactiva y más elaborada anima a los anunciantes a planificar en la Red.</div><br /><div></div><br /><div>En nuestro país, un 56% de los hogares navegan por internet, mientras que en Reino Unido esta cifra es de un 70%, según los últimos datos de Gartner Research. El mismo estudio pronostica que en España, un 62% de la población tendrá conexión fija en 2013, aunque este porcentaje podría ser más elevado si se producen otros factores que aceleren esa tendencia.<br /><br />Los tiempos de crisis han acelerado el uso de e-commerce en Reino Unido, una modalidad que atrae a los consumidores debido a los buenos precios que encuentran en este tipo de transacciones. Esto a su vez aumenta la inversión de los anunciantes en publicidad en búsquedas y enlaces patrocinados. En España el comercio electrónico crece de manera sostenible, con 6.000 millones en 2008 (incremento de 30%) pero sólo un 7,1% de las empresas vende productos por internet.<br /><br />La decisión de Zara de empezar a utilizar el comercio electrónico podría tener un efecto positivo sobre este dato.<br /><br />Está claro que los 139,55 millones de euros invertidos en internet en España en los tres primeros meses de 2009 distan aún bastante del Reino Unido, donde el equivalente se sitúa en 450 millones de euros.<br /><br />Blublicaciones relacionadas</div><br /><div>El blog de Enrique Dans: Internet supera a la televisión como soporte publicitario en UK<br />Revolution Magazine: Opinion: web sucker punches TV, but the best is yet to come<br /><br />Leer mas: <a href="http://www.yorokobu.es/2009/09/30/la-inversion-en-publicidad-online-supera-la-television-en-reino-unido/">http://www.yorokobu.es/2009/09/30/la-inversion-en-publicidad-online-supera-la-television-en-reino-unido/</a> </div><br /><div></div>Patricio Rojas Hubnerhttp://www.blogger.com/profile/09566994446613305990noreply@blogger.com0