Patricio Rojas Hubner: 2010-01-10

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ABOUT THIS BLOG

This blog is for the curious.

I want to create a bridge of knowledge; linking people and interests, creativity and know-how, experience and learning from different sectors, cultures and reaches of the globe.

This blog is about branding- but this isn't going to be a history lesson. The past trends in branding are just that, in the past. I want to talk (or rather blog) about the innovations in branding: What's new? What are the hottest trends? What's in? What's out? What's cool? And what's so last year?

Innovations and trends come and go and sometimes, in the blink of an eye, we can miss them. This blog offers an opportunity to keep our eyes wide open and catch those trends as they happen, in real time.

As we pay attention to these trends, this blog offers a platform to talk about R&D- to understand the trends not just on the surface, but discuss them in depth to figure out what works and what doesn't.

And just to keep you on your toes- I want to open a discussion about technology. This is one of my passions and it is a dynamic and surprising sector that will surely continue to awe us in the future.

Enjoy!

Check out:
My Profile Description
My Work, Projects Developed and Selected Clients in IMC and Bloom Consulting (LATAM/EU)
My Public Profile

Biography:

Mr. Rojas works as a Business Manager and Senior Consultant analyzing how trends and influences of buyers from Lisbon to Tokyo. He has participated in international projects for the Spanish Government, Syngenta Global, HNA Group, Habitat Group, Delta Cafes, Imaginarium and Securitas Systems, among others.

His interests in global markets stem from his education in international schools in Chile, United States, Peru and Uruguay). Graduated in Business Administration, specializing in Marketing Strategy in Santiago, Chile. He then accepted a position with IM Consulting Latin America, one of the most specialized companies in the area of Business Intelligence for the LATAM region. He worked as a Marketing Analyst and Project developer for clients such as Banco Estado de Chile, The Chilean Ministry of Economics, Coca Cola Co., Sabesp and Orica Chemicals.

Also Mr. Rojas has been present at several conferences as a consultant, collaborator and speaker, such as Brand Fair (Belgrade, Serbia), Country Branding (Instituto de Empresa and ESCP Europe, Madrid, Spain), CityMarketing (Elche, Spain) and Expomanagement (Madrid, Spain).

Wrote by Elizabeth Franczyk.

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lunes, 11 de enero de 2010

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